For Air Max Day 2021 we collaborated with our favorite sandwich shop, Wario’s Beef & Pork, for the coveted Nike Air Max 90 ‘Bacon’. What we didn’t mention is the experience that came with obtaining the ticket when it came to actually purchase the shoe. We transformed our auxiliary/warehouse location into a “shoe” chop shop, serving fresh new shoes and the aesthetic of an authentic butcher shop. The buildout echoed that of a walk-up service window, with faux brick paneling and a meat menu to boot. Each team member wore a custom ‘Sole Classics Chop Shop’ apron and mask to serve...
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On Dec. 13, 2020 we purchased 900 meals from 6 minority-owned businesses and distributed them all over the city. Helping our community by supporting businesses through this troubling pandemic as well as helping bring a smile to families in need (with great food, not generic meals). We went into the mud, right into some of our lowest-income areas, including a location on the North, East, South and West sides of town. Our day ended with us delivering meals to youth in the Franklin County Juvenile Detention Center.
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